Market prices and the model hierarchy, long-run analysis to 2025
What the price movement shows
The 4S clearly holds premium status: One striking feature of the long run is the widening gap between the Carrera 4S and every other variant: in 2011 the premium was roughly €15,000 (35 per cent), by 2025 roughly €25,000-30,000 (25-30 per cent). The steadier percentage premium points to a stabilising market and a more realistic valuation of the 4S’s special position.
The Targa tells two stories: In the long run of average prices to 2025, the Targa sat at the bottom of the scale (€98,000, just below the Cabriolet), with appreciation identical to the other models (+133 per cent). The June 2026 median sale prices paint a different picture: at €95,993 the Targa sits roughly €16,000 above the Cabriolet (€79,993) and €11,000 above the Coupé (€85,000). That suggests the market is re-rating the glass-roof concept, which on the 993 departed from the classic Targa design, while the change of method also explains part of it.
The base models converged, then separated again: In the average prices to 2025 the five base models converged strongly (differences of up to 5 per cent in 2011, only 1-4 per cent by 2025). The June 2026 median sale prices separate them more clearly again: roughly 20 per cent lies between the Cabriolet (€79,993) and the Targa (€95,993). In actual sales, then, the market is far from treating the body styles alike.
A cyclical, not a linear market: The long-run data shows a pronounced cyclical character: clearly visible booms (2014-2018 and 2021-2023), the consolidations that followed (2018-2020 and from 2024), and a market maturing into more moderate swings. Those cycles are typical of a maturing market and point to a more sustainable path for prices.